ABOUT THE HOSTS
[FROM BOARDROOMS TO BROKERAGES - WE’VE DONE THE WORK]
OPERATORS. BUILDERS. STRATEGISTS SHAPING WHAT’S NEXT IN REAL ESTATE AND PROPTECH.
LAUREN HENSS
Lauren Henss is a leading Chief Strategy and Marketing Executive who has led brand, marketing, and growth strategy for real estate, PropTech, SaaS, and large consumer brands for more than 20 years. Her career has centered on the intersection of brand technology and human behavior, helping companies translate long-term vision into strategy, measurable growth, and revenue.
Through operational excellence, strategic alignment, M&A integration, digital transformation (AI), and strategic partnerships, Henss enables organizations to scale sustainably and future-proof growth. These initiatives drive global expansion, go-to-market success, and long-term enterprise value.
Henss has led high-performing teams for global brands and high-growth companies, blending Fortune 150 discipline with startup agility. Her work consistently translates strategy into measurable outcomes, including 3X revenue growth, global market expansion, and sustained competitive advantage.
In her current role at FirstTeam, she leads marketing and communications, digital transformation, GTM, partnerships, and strategic growth initiatives, aligning brand, recruitment, revenue operations, and partnerships into a single growth engine that drives agent acquisition, retention, and market expansion. At COMPASS and Toll Brothers, she played a key role in accelerating sales volume ($6 billion+) and expanding regional market share (28% increase).
Her experience spans both B2B and B2C, partnering with Fortune 500 companies and global brands including Amazon, Salesforce, Nike, CHANEL, Hyatt, DreamWorks, WPP (VML), CBRE, Zoho, Zillow, and LPL Financial.
Henss was named a 2025 HousingWire Marketer of the Year for driving marketing innovation, digital transformation, and measurable GTM impact. She also is a 2026 RIS Media Newsmaker, Trailblazer.
2025 HousingWire Marketer of the Year
2026 RIS Media Newsmaker, Trailblazer
CHANTÉ BLOUGH
Chanté Blough is a growth architect and marketing operator at the forefront of real estate, PropTech, and modern brokerage innovation. With more than 15 years of experience spanning brokerage leadership, e-commerce, SaaS, and digital transformation, her work sits at the intersection of brand, product, operations, and revenue. She is known for turning complex growth challenges into scalable systems that drive measurable business outcomes.
Blough has led marketing and strategic initiatives for high-growth brokerages and technology platforms, aligning brand, product, and go-to-market execution into unified growth engines. Her expertise spans AI adoption, operational enablement, revenue optimization, and marketing infrastructure — helping organizations move from fragmented execution to integrated performance.
At Michael Saunders & Company, she served as Chief Marketing Officer, leading enterprise marketing, luxury positioning, digital transformation, and brokerage growth initiatives across a 3,000+ agent network. She played a central role in modernizing marketing operations, strengthening brand equity, and supporting significant transaction volume across Florida’s Gulf Coast luxury markets.
Earlier in her career, Blough held leadership roles at Compass, Groupon, and One Kings Lane, where she drove customer acquisition, digital growth, and multi-channel marketing strategy. Her background blends Fortune 500 rigor with entrepreneurial execution, consistently translating strategy into revenue acceleration, agent productivity, and long-term enterprise value.
Blough is the founder of MAISON, a strategic growth partner to brokerages and PropTech platforms navigating digital transformation. Maison was built on the belief that modern real estate companies need integrated marketing, product alignment, and operational infrastructure — not siloed tactics. Through Maison, she works directly with executive teams to design scalable systems that accelerate revenue, agent performance, and competitive advantage.